Jan 212011
Looking Back: How'd We Do?
Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!
Category: 'Mobile'
Jan 102011
Best Apps for Business Travel
Who doesn't like a good business trip, right? I spend a lot of time
every year traveling from place to place, and there are some apps that
make business travel - and vacations - easier. There is nothing worse
than getting to the airport late, bad restaurant choices and run-down
hotel rooms, making your weekend away a chore.
Dec 202010
Looking Ahead: Our Predictions for 2011
Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
Nov 102010
QR Code Awareness
Mobile devices have changed the way consumers access the Internet as
well as the way marketers are trying to reach customers. Although QR
codes and mobile barcodes have been around for several years, the
explosion of the smartphone market allowed barcode scanning to grow 700 percent from January 2010 to July 2010.
When researching QR codes I was able to find great statistics on who was scanning them, but not how aware consumers are of these barcodes. I wanted to know who has heard of them, who has scanned them and some additional information that will help us better understand QR codes so that we can strategically implement them into advertising, direct mail and marketing materials.
Aug 242010
Social Media Has Grown Legs … and Grown Up.
The days of social media being crowded with and driven by pimple-ridden, hormone gushing preteens sitting in front of computers in their bedrooms are over.
Social media is quite literally coming of age, and with the proliferation of mobile devices that allow users to be constantly connected to their social networks, it is becoming more and more imperative that you embrace it to the fullest extent possible.
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