Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
Retargeting is being called the single most effective method of online marketing today. It allows a brand to follow previous website visitors throughout their browsing on the internet, keeping your brand top of mind.
Here's how it works.
Looking for a way to reach a specific audience with your message - and only your message? Take a look outside.
Outdoor
advertising is not just billboards anymore. It's everywhere: in
airports and stadiums, on buses and trains, even on benches and food
court tables. It's a great and surprisingly cost-effective way to reach
people as they go about their everyday lives with a message that's
simple and direct.
Doesn't it seem that every other TV commercial these days is for a political candidate? Based on what they are spending this year in the midterm elections, that just might be the case.
As technology continues to advance, the lifespan of "traditional" forms of media seem to hang in the balance. However, at Austin & Williams, we strive to give our clients the best possible plan for their media budget and do so by utilizing all channels of media, including print. While some may doubt the strength of magazines as a form of media today, the Publishers Information Bureau
recently reported consumer magazines experienced growth in both ad
pages and rate card ad revenues in the second quarter of 2010 for the
first time in nearly two and a half years.
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