After very full day of sessions, panels and keynotes I'm exhausted (including Blog World's first track dedicated to mobile). The sessions were packed with great information and I met some great people as well. Here are some of the highlights.
Many moons ago, when planning television schedules the most sought-out inventory always included the programs that we called "appointment television," which referred to the programming that TV viewers would schedule their time around to ensure they'd be able to watch. This is where phrases like "Must See TV" came about for NBC's Thursday night line-up. However, appointment TV is now a thing of the past: viewers no longer need to schedule time to watch their favorite shows. Between online video sites like Hulu and Fancast, as well as programming "on demand" through cable providers, viewers can watch their favorite shows at their convenience.
Not to leave anyone out, here's Part 2 of our big reveal. As you read last week, almost all of our predictions came true for 2010. Today's installment demonstrates that even if our predictions didn't completely come true, we weren't that far off!
Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!
Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
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