Aug 102010
A Thing of the Past? Not So Fast!
As technology continues to advance, the lifespan of "traditional" forms of media seem to hang in the balance. However, at Austin & Williams, we strive to give our clients the best possible plan for their media budget and do so by utilizing all channels of media, including print. While some may doubt the strength of magazines as a form of media today, the Publishers Information Bureau
recently reported consumer magazines experienced growth in both ad
pages and rate card ad revenues in the second quarter of 2010 for the
first time in nearly two and a half years.
In
the media world, it feels like everywhere I look there are articles
showing statistics about DVR usage and timeshifting, as well as online
video. While it is true that usage of this technology is growing, the
amount of actual time people watch timeshifted TV or television
programming via online video is still low compared to traditional
viewing habits.
With the countdown to the New Year fast approaching, annual “best
of/worst of” lists, forward-thinking forecasts and soon-to-be-broken
resolutions are all the rage. Not to be left out of the fun – but not
quite ready to share our weight-loss goals or the bad habits we’ll
break – here’s our predictions for the world of marketing in 2010: hang
on; it’s going to be quite the ride!
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