Jan 212010
Promotional Email Up 12 Percent in 2009
Email marketers are excited about recent industry news from research company Smith-Harmon: Retail email volume increased 12 percent from 2008 to 2009, with an amazing 37 percent two-year increase from 2007 to 2009. However, while this increase is substantial, experts are predicting a break-even or decrease in the coming years.
"Retailers have been increasing contact frequency for several years running," says Ed Henrich, Vice President at Responsys. "Sooner or later it will flatten out. I think 2010 is when we will finally start to see segmentation and analytics start to reduce contact frequency."
With the countdown to the New Year fast approaching, annual “best
of/worst of” lists, forward-thinking forecasts and soon-to-be-broken
resolutions are all the rage. Not to be left out of the fun – but not
quite ready to share our weight-loss goals or the bad habits we’ll
break – here’s our predictions for the world of marketing in 2010: hang
on; it’s going to be quite the ride!
A recent article and 
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