Apr 152010
The College Decision-Making Process: Tips From the Front Line
This fall, our son will be a freshman at a small engineering school at
a university in upstate New York. When my husband and I say our
good-byes, we’ll also breathe one huge sigh of relief. It’s not because
we’re happy to see him leave (not really, anyway), or because his
partial academic scholarship makes his private school tuition just
about affordable, or even because he’ll get to continue to pursue his
passion for soccer at the varsity level. It’s because the college
selection process – which has pretty much consumed our lives for the
last two years – will finally be over (at least until our daughter
becomes a junior in 2011).
With the countdown to the New Year fast approaching, annual “best
of/worst of” lists, forward-thinking forecasts and soon-to-be-broken
resolutions are all the rage. Not to be left out of the fun – but not
quite ready to share our weight-loss goals or the bad habits we’ll
break – here’s our predictions for the world of marketing in 2010: hang
on; it’s going to be quite the ride!
A recent article and 
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