Jul 202011
Clean Up Your Email List Management
It’s time to clear the cobwebs from your in-house email lists. Good
news: it’s not nearly as painful as cleaning the fuzzy leftover
experiments from the back of your fridge (don’t deny it). Better yet, we’ve made it as easy for you as possible (other than hiring
someone to do it)! We’ve combined leading Email Service Provider (ESP)
statistics and our own experience and data into a concise list of
general guidelines. The result is a great overview of the when, why and
how of email list maintenance.
This fall, our son will be a freshman at a small engineering school at
a university in upstate New York. When my husband and I say our
good-byes, we’ll also breathe one huge sigh of relief. It’s not because
we’re happy to see him leave (not really, anyway), or because his
partial academic scholarship makes his private school tuition just
about affordable, or even because he’ll get to continue to pursue his
passion for soccer at the varsity level. It’s because the college
selection process – which has pretty much consumed our lives for the
last two years – will finally be over (at least until our daughter
becomes a junior in 2011).
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