Businesses are ready for many types of disasters. There are (hopefully) smoke detectors on the ceiling, a recently sinspected sprinkler system, emergency lights in the hallways and a well-marked exit path. Even in your home, you probably have a plan in case you need to evacuate your family. Nobody likes disasters, but if you're prepared you'll feel safer and more likely survive. These same rules apply to social media disasters as well.
Retargeting is being called the single most effective method of online marketing today. It allows a brand to follow previous website visitors throughout their browsing on the internet, keeping your brand top of mind.
Here's how it works.
When you're in advertising or marketing, you often find yourself acting as the "Brand Police" for your clients.
That being said, I would have loved to be a fly on the wall during the conversation between the marketing department at Gap North America and its advertising agency when they decided to change the Gap logo last month. A few questions come to mind...
When you're considering your marketing goals and strategies for next year, where on the list does Online Reputation Management come into play? If it didn't make the list and/or you think it's something that's easily handled with some effective offline and online PR, think again!
Preserving your brand's reputation online has become an immediate and pressing challenge.
Buzz marketing is not a new concept. Also known as word of mouth (WOM) or viral marketing, its goal is to get a consumer so intrigued by a product or service that it initiates a thread of conversations, generates hype and results in increased consumer awareness.
Positive word of mouth about a product or service is a very powerful tool. Research has shown that a WOM recommendation by a familiar source is the best possible way to influence the consumer.
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