Jan 212011
Looking Back: How'd We Do?
Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!
Category: 'Branding'
Dec 202010
Looking Ahead: Our Predictions for 2011
Keeping with tradition,
Austin & Williams is pleased to present this year's predictions for
what the New Year will hold in the world of advertising. Social Media and Mobile are hot topics, as well as the ever-evolving topic of SEO,
but our staff is also forecasting a return to some of the classics,
such as print and direct mail. If you thought 2010 was an exciting time
for advertisers, hang on for 2011!
Dec 142010
Social Media Disaster Preparation
Businesses are ready for many types of disasters. There are (hopefully) smoke detectors on the ceiling, a recently sinspected sprinkler system, emergency lights in the hallways and a well-marked exit path. Even in your home, you probably have a plan in case you need to evacuate your family. Nobody likes disasters, but if you're prepared you'll feel safer and more likely survive. These same rules apply to social media disasters as well.
Dec 22010
You're Being Followed!
Retargeting is being called the single most effective method of online marketing today. It allows a brand to follow previous website visitors throughout their browsing on the internet, keeping your brand top of mind.
Here's how it works.
Nov 12010
Mind the GAP
When you're in advertising or marketing, you often find yourself acting as the "Brand Police" for your clients.
That being said, I would have loved to be a fly on the wall during the conversation between the marketing department at Gap North America and its advertising agency when they decided to change the Gap logo last month. A few questions come to mind...
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