When you're considering your marketing goals and strategies for next year, where on the list does Online Reputation Management come into play? If it didn't make the list and/or you think it's something that's easily handled with some effective offline and online PR, think again!
Preserving your brand's reputation online has become an immediate and pressing challenge.
Buzz marketing is not a new concept. Also known as word of mouth (WOM) or viral marketing, its goal is to get a consumer so intrigued by a product or service that it initiates a thread of conversations, generates hype and results in increased consumer awareness.
Positive word of mouth about a product or service is a very powerful tool. Research has shown that a WOM recommendation by a familiar source is the best possible way to influence the consumer.
Focus groups have become a requirement for testing everything from
product launches to political campaigns. Even though few in the
industry question their value, a huge gap exists between customer
intentions expressed in focus groups and behavior in the marketplace.
Why?
Simply put, focus groups are not a forum for tapping "true" feelings.
People have complex, even conflicting motivations which often come
together in unpredictable ways when faced with making decisions. And,
furthermore, people often lie.
As we mentioned last week, Austin & Williams and Bethpage are changing the way Long Islanders think about banking. Bethpage has been completely rebranded and we've introduced Beth and Paige - the new faces of Bethpage - to the banking and Long Island communities. Check them out on our site and see what others are saying about the big reveal!
Check out this article in today’s Newsday for a sneak peak at how Austin & Williams and Bethpage Federal Credit Union have teamed up to change the way Long Islanders think about their banking.
If you can’t access Newsday online, come back to Austin & Williams on March 15 for the big reveal!
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