After very full day of sessions, panels and keynotes I'm exhausted (including Blog World's first track dedicated to mobile). The sessions were packed with great information and I met some great people as well. Here are some of the highlights.
It seems that today's corporate landscape is increasingly embracing
its sense of social obligation. Whether supporting the fight against
deforestation or revitalizing a small, once-thriving steel town, tapping
into the human emotion no doubt reinforces the integrity of a brand.
Levi Strauss spent millions planting itself firmly in the American landscape, right there with apple pie and old Chevrolets. Having gone one step further the past year, Levi Strauss engaged consumers in its "Go Forth" campaign about rolling up their sleeves and identifying with the residents of Braddock, Pennsylvania. The approach was to relay the message that real change only comes with real hard work.
In the slew of tweets and blog posts about the best/the funniest/the commercial with the most primate extras/etc., this post is about the creative strategy that Chrysler flexed on Super Bowl Sunday and what every "underdog segment" can learn from it.
Are you sacrificing your core brand for the sake of being different and generating an immediate market response? Many companies are. While it's important to be innovative and fresh in your thinking – and to surprise the consumer – it's also important to understand that working within the framework of your brand is what maintains your audience's loyalty.
Not to leave anyone out, here's Part 2 of our big reveal. As you read last week, almost all of our predictions came true for 2010. Today's installment demonstrates that even if our predictions didn't completely come true, we weren't that far off!
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