Online Reviews: the Good, the Bad and the Hilarious

We are often being asked by our clients how to combat the dreaded bad review online. The fact of the matter is, the vast majority of online reviews are posted by people who are VERY happy, or very UNhappy (and unfortunately there's much more of the latter). People are not likely to stop and take the time to create a username and password and log in just to say they are "satisfied" with a product or service. Even if your product is amazing, one bad experience with customer service or shipping is all it takes to send someone to the web, angry words and half-star ranking in hand!

Online retailers like Amazon.com make it possible to search for products based on those with the best user reviews and ratings, so there are clear benefits to encouraging your customers or clients to post their positive feedback.

And of course, there are the types of reviews you just can't predict...

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How Chrysler Sold the Underdog Segment

...and what YOU can learn from it!

In the slew of tweets and blog posts about the best/the funniest/the commercial with the most primate extras/etc., this post is about the creative strategy that Chrysler flexed on Super Bowl Sunday and what every "underdog segment" can learn from it.

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Be True to Yourself

Are you sacrificing your core brand for the sake of being different and generating an immediate market response? Many companies are. While it's important to be innovative and fresh in your thinking – and to surprise the consumer – it's also important to understand that working within the framework of your brand is what maintains your audience's loyalty.

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Looking Back: Part 2

Not to leave anyone out, here's Part 2 of our big reveal. As you read last week, almost all of our predictions came true for 2010. Today's installment demonstrates that even if our predictions didn't completely come true, we weren't that far off!

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Looking Back: How'd We Do?

Having revealed our predictions for 2011, we felt it was only appropriate to let you know how well we did (or in rare instances, didn't do) with our predictions for 2010. Take a look!

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