When you're considering your marketing goals and strategies for next year, where on the list does Online Reputation Management come into play? If it didn't make the list and/or you think it's something that's easily handled with some effective offline and online PR, think again!
Preserving your brand's reputation online has become an immediate and pressing challenge.
I was really disappointed when Saint Vincent's Hospital in Manhattan closed in April after 160 years. A great, storied institution that helped tens of thousands of New Yorkers, it's where emergency crews took people after the 9/11 tragedy, and where they took all 155 passengers on the flight that Captain Sullenberger scuttled in the Hudson.
Meanwhile, the "Save Saint Vincent's" page on Facebook had 12,204 fans! (The current equivalent would be people who "Like" it.)
Effective business networking allows individuals to become walking, talking advertisements for one another, but it is important to choose the right networking groups and events. Often, it is better to start by choosing within your industry, within your target market or within the general group in which you socialize. It is also important to never overlook your opportunities for networking in other places, like happy hour, alumni events, dinners for organizations such as Girl Scouts, board meetings or even the gym. Sometimes the concept of networking can be overwhelming, but by making yourself open to new contacts and opportunities, many good things can come of it.
Forget the big name job sites if you seriously want to find work. Several recent articles are pointing to the ineffectiveness of big online job sites, stating that only a small percentage of jobs are actually posted there.
Buzz marketing is not a new concept. Also known as word of mouth (WOM) or viral marketing, its goal is to get a consumer so intrigued by a product or service that it initiates a thread of conversations, generates hype and results in increased consumer awareness.
Positive word of mouth about a product or service is a very powerful tool. Research has shown that a WOM recommendation by a familiar source is the best possible way to influence the consumer.
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