Prudent Paper Purchasing

By Henry Luhmann

Printing paper accounts for 25 - 50 percent of a print project cost. Here are 10 money-saving tips to help stretch your print budget.

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Online Reputation Management: the New Brand Management?

By Eva LaMere

When you're considering your marketing goals and strategies for next year, where on the list does Online Reputation Management come into play? If it didn't make the list and/or you think it's something that's easily handled with some effective offline and online PR, think again!

Preserving your brand's reputation online has become an immediate and pressing challenge.

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Social Media Has Grown Legs … and Grown Up.

By Jay Eckert

The days of social media being crowded with and driven by pimple-ridden, hormone gushing preteens sitting in front of computers in their bedrooms are over.

Social media is quite literally coming of age, and with the proliferation of mobile devices that allow users to be constantly connected to their social networks, it is becoming more and more imperative that you embrace it to the fullest extent possible.

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Five Tips for Effective Website Design

By Neil Esposito

Even though every client has a different vision for its website, it is important to start out with a clear, well thought out site map and list of goals before you even think about look and feel.  Here's a list of five important goals to think about each time you start a site's design.

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15 Great Droid Apps

By Robert Harrison

I'm not really a "gadget guy" and I'm surely not one to rush off and buy the new cool thing unless I actually have a use for it, so my decision to to a Droid was a practical matter...  So, I downloaded a bunch of apps and found that suddenly, I'm a geek again... Here's my fifteen favorite must have Droid apps.

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