brand identity
Intrepid Sea, Air & Space Museum
Operation Slumber Logo
After naming Intrepid’s new overnight program for youths, we created this fun, stylized logo that’s incorporated into all marketing materials.
Crest Hollow Country Club
Logo
Crisp, clean and elegant, the logo we created for this exclusive country club on Long Island’s North Shore features a stylized font and complementary icon representative of their trademark pool fountains.
Molloy College
School and Athletics Logo
Athletics is an exciting draw for potential students and one of the most visual and stimulating ways to build a recognizable brand. We created this fun and energetic logo for Molloy College’s NCAA Division II program.
East End Outdoor
Logo
The logo for this leading supplier of high-end outdoor cooking equipment and furniture combines natural shapes with that of a clean roof line to create a memorable visual that depicts bringing the comforts of indoor living into the great outdoors.
Barretta Realty Skyline
Logo
With a bold cityscape in a swirl of solid, stable blue, this icon perfectly represents this leading provider of municipal, real estate tax and title research in New York State.
Interactive
International Concept Management
Website Design & Development
To showcase its incredible aquarium creations, ICM’s website needed to be visually appealing and easy to navigate. Highlighting the development process, the resulting site includes project renderings, summaries and stunning photography.
Warburg Realty
Website Design
One of Manhattan’s top luxury residential brokers, Warburg needed a user-friendly website to showcase their available properties and new developments to brokers, renters and buyers. Ours is simple to navigate for consumers – and simple to update for our client.
Provident Bank
Website Design
This site design supports the bank’s brand positioning and presents products and services in a format that’s eye-catching and easy to navigate. The iconic Mrs. P. and cross sell opportunities also take center stage when appropriate.
Crescendo Designs
Print Ad Campaign
Our "Have You Reached Crescendo?" campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate store traffic.
Intrepid Sea, Air & Space Museum
Print Ad Campaign
After a $120 million renovation, Intrepid was ready to reopen and needed a campaign that would position the transformed complex as the new IN destination. The "IN" campaign creative is fun, bold and captures the very essence of the new Intrepid experience.
J. Tortorella Pools
Print Ad Campaign
This provocative campaign uses sex appeal and luxurious surroundings to capture the attention of their upscale homeowner targets on the east end of Long Island.
Allied North America
Print Ad Campaign
Focusing on the brokerage’s differentiator – its people – to illustrate their expertise and stand out from the four-color ads that fill the national trades, the campaign was easily adapted to local offices and other business units for a consistent brand look.
Ruskin, Moscou, Faltischek P.C.
Print Ad Campaign
Strong two-word headlines with unique "start and finish" copy treatment coupled with two colorful, impactful images makes the reader stop and take notice.
American Red Cross
Print Ad Campaign
Part of a multi-media campaign for the two Long Island chapters, we put a humorous spin on a serious subject to educate residents about hurricane preparedness and prompt action.
television
radio
Provident Bank
Mrs. P. Radio Campaign
Part of an atypical multi-media campaign, this creative focuses on Mrs. P., the perfect voice to deliver Provident Bank’s message. The 40-something Mrs. P knows how to put herself in "unique" situations – and what she wants in a bank.
Touro College
Radio Spot
A "conversation" between two partners serves as all the proof listeners need to bring home our key message: Touro Law Center graduates are ready to hit the ground running – and go the extra mile to get the job done.
Molloy College
"Top 5 List" Radio Spot
To jump-start enrollment among transfer students, we combined humor with real life student concerns. The spot featured the familiar voice of "David Letterman" (don’t tell anyone, but it wasn’t really him) and a take on his famous "Top Ten List."
Intrepid Sea, Air & Space Museum
Radio Spot
The newly renovated museum complex needed to turn a variety of target audiences into eager Intrepid visitors. By using visitor testimonials, energizing music, sound effects and a strong call to action, these spots position Intrepid as the "IN" destination.
Outdoor
Provident Bank
"Mrs. P." Mall Banner
These sky banners introduced Mrs. P. to our target audience in a big way in malls during a peak shopping period – Thanksgiving to Christmas – near the food courts to maximize exposure.
Intrepid Sea, Air & Space Museum
Outdoor Campaign
Attracting both tourists – and New Yorkers – was key to the reopening of the Intrepid museum complex following its $120 million renovation. Outdoor executions of the "IN" campaign brought our message to the people in a fun, bold – and INcredibly successful way.
direct mail
Alconox
Box Mailer
A follow-up to our successful ad campaign establishing Alconox as the valuable critical cleaning resource, this unique self mailer series enabled us to fine-tune our prospect list to those with the highest potential, who received the final "duck" dimensional package.
Provident Bank
Slide Mailer
This oversized, interactive direct mail captured the recipient’s attention while quickly communicating the bank’s special offer and key products.

