brand identity

img

Intrepid Sea, Air & Space Museum – Salute To Women

Logo

A visual juxtaposition of the masculine and feminine, this icon perfectly represents the museum complex's celebration of Women's History Month.

large view
img

Crescendo Designs

Logo

This icon redesign reflects this high-end home technology firm's dynamic, expansion into new markets and complementary home design services.

large view
img

Crest Hollow Country Club

Logo

Crisp, clean and elegant, the logo we created for this exclusive country club on Long Island’s North Shore features a stylized font and complementary icon representative of their trademark pool fountains.

large view
img

Bethpage Federal Credit Union

Logo

Bethpage is ready to stand out in their super-competitive financial services marketplace with this contemporary color palette – and a tagline few banks could ever own.

large view
img

Intrepid Sea, Air & Space Museum

Operation Slumber Logo

After naming Intrepid’s new overnight program for youths, we created this fun, stylized logo that’s incorporated into all marketing materials.

large view
img

Molloy College

School and Athletics Logo

Athletics is an exciting draw for potential students and one of the most visual and stimulating ways to build a recognizable brand. We created this fun and energetic logo for Molloy College’s NCAA Division II program.

large view
img

East End Outdoor

Logo

The logo for this leading supplier of high-end outdoor cooking equipment and furniture combines natural shapes with that of a clean roof line to create a memorable visual that depicts bringing the comforts of indoor living into the great outdoors.

large view
img

Rivkin Radler

Logo

One of the Northeast’s largest law firms, this client’s newly renovated stunning and sophisticated headquarters served as this mark’s inspiration, with two juxtaposed vivid red R’s unified into a singular element to signify growth, new beginnings and achievement.

large view
img

Sutton Alliance

Logo

This company provides a single-source mortgage title insurance solution through three integrated operating groups, which are represented in this icon’s three colorful arrows combine to build one strong identifier.

large view

Interactive

img

Crest Hollow Country Club

Website Design & Development

If a picture is worth a thousand words, the website we created for Crest Hollow Country Club speaks volumes.

large view
img

Vaughn College of Aeronautics and Technology

Website Design & Development

With program-specific and audience-focused portals, cool motion graphics and a customizable virtual tour, Vaughn College of Aeronautics and Technology’s new site uses high-tech web design to engage the school’s high-tech focused student targets.

large view
img

Rivkin Radler

Website Design & Development

The site’s sophisticated design mirrors this national law firm’s stunning, contemporary headquarters, while its enhanced functionality makes it simple for audiences to quickly find the information they’re looking for – and for the firm to keep content current.

large view
img

Touro Law

Website Design

At over 700 pages, the website we built for Touro Law Center must set a precedent in terms of sheer size–and functionality: Our integrated CMS system and audience-focused structure make it easy for prospective and current students, alumni and employers to quickly and easily find it all.

large view
img

NEFCU

Website Design & Development

Incredibly dynamic and user-friendly, this site features a custom banking tool that enables the Long Island credit union to create their own pages for product and service promotions, as well as the latest in website security helps to ensure the confidentiality of member transactions.

large view
img

Crescendo Designs

Website Design & Development

Using leading-edge web design, the site gives visitors a virtual "tour" of a high-end living space that showcases the product offerings of this home technology designer, programmer and installer in a fun, interactive way.

large view
img

International Concept Management

Website Design & Development

To showcase its incredible aquarium creations, ICM’s website needed to be visually appealing and easy to navigate. Highlighting the development process, the resulting site includes project renderings, summaries and stunning photography.

large view
img

J. Tortorella Pools

Website Design & Development

A site that’s as beautiful as the high-end pools this Hamptons company designs and builds, it’s also functional: with content and online tools that meet the needs of existing clients and prospects, as well as architects and designers.

large view

Print

img

LOOP-LOC

Print Ad Campaign

Our trade print campaign for LOOP-LOC transformed their beloved "Bubbles" the elephant icon. Its contemporary graphic strategy showcases the pool safety cover manufacturer's product differentiators to strengthen its leadership position and weaken copy-cat competitive efforts.

large view
img

South Nassau Communities Hospital

Print Ad Campaign

Featuring physicians and patients, both sharing their stories of "above and beyond" care and compassion, this campaign movingly communicates what this Long Island hospital’s research showed: that it’s the "little things" their doctors and staff do that have the biggest impact on patient care.

large view
img

Provident Bank

Print Ad Campaign

Under a research-driven "They count on you. Who do you count on?" umbrella, each ad "peeks" into a consumer’s or business owner’s thoughts during an "ah-ha" moment and reveals how their connection to Provident Bank enables them to make the most of it.

large view
img

Colliers International

Print Ad Campaign

Featuring stunning visual imagery, this print campaign broke through the super-crowded business media to successfully break the news of Sutton & Edwards’ partnership with global real estate giant Colliers International.

large view
img

SunStream USA

Print Ad Campaign

The creative we developed for this growing Long Island solar power company is truly "SUNthing" else. With a platform – "Do SUNthing" – that also serves as a powerful call to action, we’ve helped Sunstream grow sales over 200% in the year since launch.

large view
img

Crescendo Designs

Print Ad Campaign

Our "Have You Reached Crescendo?" campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate store traffic.

large view
img

J. Tortorella Pools

Print Ad Campaign

This provocative campaign uses sex appeal and luxurious surroundings to capture the attention of their upscale homeowner targets on the east end of Long Island.

large view
img

Allied North America

Print Ad Campaign

Focusing on the brokerage’s differentiator – its people – to illustrate their expertise and stand out from the four-color ads that fill the national trades, the campaign was easily adapted to local offices and other business units for a consistent brand look.

large view
img

Ruskin, Moscou, Faltischek P.C.

Print Ad Campaign

Strong two-word headlines with unique "start and finish" copy treatment coupled with two colorful, impactful images makes the reader stop and take notice.

large view
img

American Red Cross

Print Ad Campaign

Part of a multi-media campaign for the two Long Island chapters, we put a humorous spin on a serious subject to educate residents about hurricane preparedness and prompt action.

large view

television

img

Provident Bank

Television Campaign

Warm, heartfelt and compelling, this series brings to life what Provident Bank research showed: current customers feel a strong attachment to their banker and prospects want more of that sense of connection that engenders loyalty, confidence and achievement.

large view
img

Molloy College

Television Campaign

A distinct departure from traditional, aspirational higher education marketing this campaign for Molloy College’s programs is sure to stand out (in a good way).

large view
img

Bethpage Federal Credit Union

Television Campaign

A pack of dogs. A frog in search of its next meal. And the tooth fairy: The TV campaign we developed for Bethpage is designed to make consumers think about banking (and the credit union) in a whole new way.

large view

radio

img

Molloy College

"Top 5 List" Radio Spot

To jump-start enrollment among transfer students, we combined humor with real life student concerns. The spot featured the familiar voice of "David Letterman" (don’t tell anyone, but it wasn’t really him) and a take on his famous "Top Ten List."

large view
img

Bethpage Federal Credit Union

Bethpage Federal Credit Union Radio Campaign

Real stories of Bethpage employees’ "above & beyond" service inspired this engaging series of radio spots with the iconic Beth and Paige.

large view
img

Touro Law Center

Radio Spot

A "conversation" between two partners serves as all the proof listeners need to bring home our key message: Touro Law Center graduates are ready to hit the ground running – and go the extra mile to get the job done.

large view
img

Intrepid Sea, Air & Space Museum

Radio Spot

The newly renovated museum complex needed to turn a variety of target audiences into eager Intrepid visitors. By using visitor testimonials, energizing music, sound effects and a strong call to action, these spots position Intrepid as the "IN" destination.

large view
img

Provident Bank

Mrs. P. Radio Campaign

Part of an atypical multi-media campaign, this creative focuses on Mrs. P., the perfect voice to deliver Provident Bank’s message. The 40-something Mrs. P knows how to put herself in "unique" situations – and what she wants in a bank.

large view

Outdoor

img

Intrepid Sea, Air & Space Museum

Outdoor Campaign

Attracting both tourists – and New Yorkers – was key to the reopening of the Intrepid museum complex following its $120 million renovation. Outdoor executions of the "IN" campaign brought our message to the people in a fun, bold – and INcredibly successful way.

large view
img

Bethpage Federal Credit Union

Outdoor Campaign

We took our new brand identity – and powerful "You’ll Love Banking Here" tagline – to the streets (literally) with this outdoor execution of our integrated campaign for Bethpage.

large view
img

Provident Bank

"Mrs. P." Mall Banner

These sky banners introduced Mrs. P. to our target audience in a big way in malls during a peak shopping period – Thanksgiving to Christmas – near the food courts to maximize exposure.

large view
img

American Red Cross

Outdoor Campaign

We took our fun and impactful multi-media campaign that educated Long Island residents about hurricane preparedness – and prompted action – to the streets with bus and railroad shelters in key commuter locations.

large view
img

Pinegrove Ranch

Billboard

The outdoor creative we developed as part of our rebranding strategy for Pinegrove captured attention, encouraged people to find out more about the property and was installed where we knew our target audience – families – would be.

large view

direct mail

img

Alconox

Box Mailer

A follow-up to our successful ad campaign establishing Alconox as the valuable critical cleaning resource, this unique self mailer series enabled us to fine-tune our prospect list to those with the highest potential, who received the final "duck" dimensional package.

large view
img

Molloy College

Image Piece

In the super-competitive higher education arena, potential students are inundated with direct mail. This image piece broke through the clutter, drew in the recipients and engaged them as they unfolded each piece to reveal a different Molloy attribute.

large view