brand identity
Cook Maran & Associates
Name, Logo & Tagline
When Cook, Hall & Hyde and Maran Corporate Risk set to merge, we helped them develop a name—Cook, Maran & Associates—and brand identity that reflected each entity as well as the insurance industry leader they would become.
The Viscardi Center
Name, Logo & Tagline
This network of non-profits that empowers people with disabilities had no unifying identity or connection to the visionary whose life's work remains its mission. Our research-driven rebranding gives them both.
LOOP-LOC
Logo
A modern take on LOOP-LOC's renowned "Bubbles" the elephant icon and a powerful tagline combine to create a positioning befitting the pool safety cover manufacturer's longstanding industry leadership.
Long Island Association
Logo
The Long Island Association's mission—and leadership message—is clear with the new brand identity we created for New York's largest business association.
Crest Hollow Country Club
Logo
Crisp, clean and elegant, the logo we created for this exclusive country club on Long Island’s North Shore features a stylized font and complementary icon representative of their trademark pool fountains.
Bethpage Federal Credit Union
Logo
Bethpage is ready to stand out in their super-competitive financial services marketplace with this contemporary color palette – and a tagline few banks could ever own.
East End Outdoor
Logo
The logo for this leading supplier of high-end outdoor cooking equipment and furniture combines natural shapes with that of a clean roof line to create a memorable visual that depicts bringing the comforts of indoor living into the great outdoors.
Rivkin Radler
Logo
One of the Northeast’s largest law firms, this client’s newly renovated stunning and sophisticated headquarters served as this mark’s inspiration, with two juxtaposed vivid red R’s unified into a singular element to signify growth, new beginnings and achievement.
Web Development
LOOP-LOC
Website Design & Development
The e-commerce site we developed for the pool safety cover manufacturer has not only boosted dealer sales and new online accounts, it also now allows them to dip into the lucrative direct-to-consumer market.
Vertical Research Partners
Website Design & Development
Analysts at this leading independent equity research firm can now securely post their research online in real time—and clients can access it on any device—thanks to the custom content management system we built along with their new site.
Long Island Association
Website Design & Development
Our website for the Long Island Association communicates a strong leadership message and makes it easy for LIA staff to communicate fast-breaking legislative and economic news through a custom, proprietary Content Management System.
Spine & Sports Health Center
Website Design & Development
Our comprehensive web design, development and SEO approach for this New Jersey orthopedic group brought their patient-focused, non-surgical approach to life … and brought in the first patient less than seven hours after launch.
Crest Hollow Country Club
Website Design & Development
If a picture is worth a thousand words, the website we created for Crest Hollow Country Club speaks volumes.
Vaughn College of Aeronautics and Technology
Website Design & Development
With program-specific and audience-focused portals, cool motion graphics and a customizable virtual tour, Vaughn College of Aeronautics and Technology’s new site uses high-tech web design to engage the school’s high-tech focused student targets.
Rivkin Radler
Website Design & Development
The site’s sophisticated design mirrors this national law firm’s stunning, contemporary headquarters, while its enhanced functionality makes it simple for audiences to quickly find the information they’re looking for – and for the firm to keep content current.
Touro Law
Website Design
At over 700 pages, the website we built for Touro Law Center must set a precedent in terms of sheer size–and functionality: Our integrated CMS system and audience-focused structure make it easy for prospective and current students, alumni and employers to quickly and easily find it all.
LOOP-LOC
Print Ad Campaign
Our trade print campaign for LOOP-LOC transformed their beloved "Bubbles" the elephant icon. Its contemporary graphic strategy showcases the pool safety cover manufacturer's product differentiators to strengthen its leadership position and weaken copy-cat competitive efforts.
Norma Reynolds Sotheby's
Print Ad Campaign
Our branding campaign for this prestigious Hamptons real estate firm equates the relationship they build with their clients with some of the most powerful relationships in our lives: the ones we have with our pet, our first best friend, our family.
South Nassau Communities Hospital
Print Ad Campaign
Featuring physicians and patients, both sharing their stories of "above and beyond" care and compassion, this campaign movingly communicates what this Long Island hospital’s research showed: that it’s the "little things" their doctors and staff do that have the biggest impact on patient care.
Provident Bank
Print Ad Campaign
Under a research-driven "They count on you. Who do you count on?" umbrella, each ad "peeks" into a consumer’s or business owner’s thoughts during an "ah-ha" moment and reveals how their connection to Provident Bank enables them to make the most of it.
Colliers International
Print Ad Campaign
Featuring stunning visual imagery, this print campaign broke through the super-crowded business media to successfully break the news of Sutton & Edwards’ partnership with global real estate giant Colliers International.
SunStream USA
Print Ad Campaign
The creative we developed for this growing Long Island solar power company is truly "SUNthing" else. With a platform – "Do SUNthing" – that also serves as a powerful call to action, we’ve helped Sunstream grow sales over 200% in the year since launch.
Crescendo Designs
Print Ad Campaign
Our "Have You Reached Crescendo?" campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate store traffic.
J. Tortorella Pools
Print Ad Campaign
This provocative campaign uses sex appeal and luxurious surroundings to capture the attention of their upscale homeowner targets on the east end of Long Island.
Digital
Mid-Atlantic Federal Credit Union
Social Media Contest
Our award-winning "Get to Know MoCo" Facebook contest increased this Maryland credit union's fans 150% and audience page interactions an incredible 611% in one week.
Crest Hollow Country Club
Conversion Rate Optimization (CRO)
The new features we added to optimize search engine rankings and conversion rates for this caterer's Weddings page is driving twice as many leads at a cost-per-lead that's 70% less than before.
Bethpage Federal Credit Union
"FreeCheckingforLongIsland" Microsite
Big bank checking fees are big news and our digital marketing strategy enabled Bethpage Federal Credit Union to make the most of it, increasing their Bonus Checking account openings 400% in one week.
Molloy College
Social Media Program
Our turn-key strategy for this private college – complete with student ambassador recruitment, training and a "best practice" manual – is generating a feedback ratio more than twice the national average.
Orlin & Cohen Orthopedic Group
SEO/CRO Program
Our search engine optimization (SEO) and conversion rate optimization (CRO) strategies for this medical group increased organic search traffic over 158% and online appointment bookings 547% in one year.
Vaughn College of Aeronautics & Technology
Virtual Tour
This web channel for time-strapped prospects, which uses custom flash programming, video, photography and illustration to highlight the College's campus and surrounding area, is now integral to student recruitment.
television
South Nassau Communities Hospital
Television Campaign
These heart-warming spots bring out the benefits of a high-tech, highly-complicated approach to brain cancer treatment in a highly touching way that works equally as well in print and on radio.
Provident Bank
Television Campaign
Warm, heartfelt and compelling, this series brings to life what Provident Bank research showed: current customers feel a strong attachment to their banker and prospects want more of that sense of connection that engenders loyalty, confidence and achievement.
radio
Molloy College
"Top 5 List" Radio Spot
To jump-start enrollment among transfer students, we combined humor with real life student concerns. The spot featured the familiar voice of "David Letterman" (don’t tell anyone, but it wasn’t really him) and a take on his famous "Top Ten List."
Bethpage Federal Credit Union
Bethpage Federal Credit Union Radio Campaign
Real stories of Bethpage employees’ "above & beyond" service inspired this engaging series of radio spots with the iconic Beth and Paige.
Touro Law Center
Radio Spot
A "conversation" between two partners serves as all the proof listeners need to bring home our key message: Touro Law Center graduates are ready to hit the ground running – and go the extra mile to get the job done.
Intrepid Sea, Air & Space Museum
Radio Spot
The newly renovated museum complex needed to turn a variety of target audiences into eager Intrepid visitors. By using visitor testimonials, energizing music, sound effects and a strong call to action, these spots position Intrepid as the "IN" destination.
Outdoor
Intrepid Sea, Air & Space Museum
Outdoor Campaign
Attracting both tourists – and New Yorkers – was key to the reopening of the Intrepid museum complex following its $120 million renovation. Outdoor executions of the "IN" campaign brought our message to the people in a fun, bold – and INcredibly successful way.
Bethpage Federal Credit Union
Outdoor Campaign
We took our new brand identity – and powerful "You’ll Love Banking Here" tagline – to the streets (literally) with this outdoor execution of our integrated campaign for Bethpage.
Provident Bank
"Mrs. P." Mall Banner
These sky banners introduced Mrs. P. to our target audience in a big way in malls during a peak shopping period – Thanksgiving to Christmas – near the food courts to maximize exposure.
American Red Cross
Outdoor Campaign
We took our fun and impactful multi-media campaign that educated Long Island residents about hurricane preparedness – and prompted action – to the streets with bus and railroad shelters in key commuter locations.
Pinegrove Ranch
Billboard
The outdoor creative we developed as part of our rebranding strategy for Pinegrove captured attention, encouraged people to find out more about the property and was installed where we knew our target audience – families – would be.
direct mail
Hudson Valley Federal Credit Union
Direct Mail
Leveraging their key commercial product differentiators, the direct mail we created for this $3.3 billion New York credit union not only generated much-needed awareness, it generated new members, too.
