brand identity

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Cook Maran & Associates

Name, Logo & Tagline

When Cook, Hall & Hyde and Maran Corporate Risk set to merge, we helped them develop a name—Cook, Maran & Associates—and brand identity that reflected each entity as well as the insurance industry leader they would become.

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The Viscardi Center

Name, Logo & Tagline

This network of non-profits that empowers people with disabilities had no unifying identity or connection to the visionary whose life's work remains its mission. Our research-driven rebranding gives them both.

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LOOP-LOC

Logo

A modern take on LOOP-LOC's renowned "Bubbles" the elephant icon and a powerful tagline combine to create a positioning befitting the pool safety cover manufacturer's longstanding industry leadership.

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Long Island Association

Logo

The Long Island Association's mission—and leadership message—is clear with the new brand identity we created for New York's largest business association.

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Crest Hollow Country Club

Logo

Crisp, clean and elegant, the logo we created for this exclusive country club on Long Island’s North Shore features a stylized font and complementary icon representative of their trademark pool fountains.

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Bethpage Federal Credit Union

Logo

Bethpage is ready to stand out in their super-competitive financial services marketplace with this contemporary color palette – and a tagline few banks could ever own.

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East End Outdoor

Logo

The logo for this leading supplier of high-end outdoor cooking equipment and furniture combines natural shapes with that of a clean roof line to create a memorable visual that depicts bringing the comforts of indoor living into the great outdoors.

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Rivkin Radler

Logo

One of the Northeast’s largest law firms, this client’s newly renovated stunning and sophisticated headquarters served as this mark’s inspiration, with two juxtaposed vivid red R’s unified into a singular element to signify growth, new beginnings and achievement.

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Web Development

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LOOP-LOC

Website Design & Development

The e-commerce site we developed for the pool safety cover manufacturer has not only boosted dealer sales and new online accounts, it also now allows them to dip into the lucrative direct-to-consumer market.

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Vertical Research Partners

Website Design & Development

Analysts at this leading independent equity research firm can now securely post their research online in real time—and clients can access it on any device—thanks to the custom content management system we built along with their new site.

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Long Island Association

Website Design & Development

Our website for the Long Island Association communicates a strong leadership message and makes it easy for LIA staff to communicate fast-breaking legislative and economic news through a custom, proprietary Content Management System.

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Spine & Sports Health Center

Website Design & Development

Our comprehensive web design, development and SEO approach for this New Jersey orthopedic group brought their patient-focused, non-surgical approach to life … and brought in the first patient less than seven hours after launch.

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Crest Hollow Country Club

Website Design & Development

If a picture is worth a thousand words, the website we created for Crest Hollow Country Club speaks volumes.

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Vaughn College of Aeronautics and Technology

Website Design & Development

With program-specific and audience-focused portals, cool motion graphics and a customizable virtual tour, Vaughn College of Aeronautics and Technology’s new site uses high-tech web design to engage the school’s high-tech focused student targets.

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Rivkin Radler

Website Design & Development

The site’s sophisticated design mirrors this national law firm’s stunning, contemporary headquarters, while its enhanced functionality makes it simple for audiences to quickly find the information they’re looking for – and for the firm to keep content current.

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Touro Law

Website Design

At over 700 pages, the website we built for Touro Law Center must set a precedent in terms of sheer size–and functionality: Our integrated CMS system and audience-focused structure make it easy for prospective and current students, alumni and employers to quickly and easily find it all.

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International Concept Management

Website Design & Development

To showcase its incredible aquarium creations, ICM’s website needed to be visually appealing and easy to navigate. Highlighting the development process, the resulting site includes project renderings, summaries and stunning photography.

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Print

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LOOP-LOC

Print Ad Campaign

Our trade print campaign for LOOP-LOC transformed their beloved "Bubbles" the elephant icon. Its contemporary graphic strategy showcases the pool safety cover manufacturer's product differentiators to strengthen its leadership position and weaken copy-cat competitive efforts.

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Norma Reynolds Sotheby's

Print Ad Campaign

Our branding campaign for this prestigious Hamptons real estate firm equates the relationship they build with their clients with some of the most powerful relationships in our lives: the ones we have with our pet, our first best friend, our family.

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South Nassau Communities Hospital

Print Ad Campaign

Featuring physicians and patients, both sharing their stories of "above and beyond" care and compassion, this campaign movingly communicates what this Long Island hospital’s research showed: that it’s the "little things" their doctors and staff do that have the biggest impact on patient care.

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Provident Bank

Print Ad Campaign

Under a research-driven "They count on you. Who do you count on?" umbrella, each ad "peeks" into a consumer’s or business owner’s thoughts during an "ah-ha" moment and reveals how their connection to Provident Bank enables them to make the most of it.

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Colliers International

Print Ad Campaign

Featuring stunning visual imagery, this print campaign broke through the super-crowded business media to successfully break the news of Sutton & Edwards’ partnership with global real estate giant Colliers International.

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SunStream USA

Print Ad Campaign

The creative we developed for this growing Long Island solar power company is truly "SUNthing" else. With a platform – "Do SUNthing" – that also serves as a powerful call to action, we’ve helped Sunstream grow sales over 200% in the year since launch.

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Crescendo Designs

Print Ad Campaign

Our "Have You Reached Crescendo?" campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate store traffic.

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J. Tortorella Pools

Print Ad Campaign

This provocative campaign uses sex appeal and luxurious surroundings to capture the attention of their upscale homeowner targets on the east end of Long Island.

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Ruskin, Moscou, Faltischek P.C.

Print Ad Campaign

Strong two-word headlines with unique "start and finish" copy treatment coupled with two colorful, impactful images makes the reader stop and take notice.

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American Red Cross

Print Ad Campaign

Part of a multi-media campaign for the two Long Island chapters, we put a humorous spin on a serious subject to educate residents about hurricane preparedness and prompt action.

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Digital

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FLASHDANCE-THE MUSICAL at The Kennedy Center

Integrated Digital Campaign

Oh, what a feeling! The digital campaign we designed to boost ticket sales for this Kennedy Center performance did just that.

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"Anything Goes" at The Kennedy Center

Integrated Digital Campaign

Our digital marketing strategy generated 8,800 visitors to our unique landing page and a conversion rate double that of the official events page.

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Vaughn College

Microsite

The responsive Vaughn Open House landing page resulted in nearly 600 conversions – more than any other Open House campaign to date.

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GothamStorage

Integrated Digital Campaign

Stand-out creative coupled with real-time campaign monitoring and management generated an immediate ROI for Manhattan's newest storage facility.

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Mid-Atlantic Federal Credit Union

Social Media Contest

Our award-winning "Get to Know MoCo" Facebook contest increased this Maryland credit union's fans 150% and audience page interactions an incredible 611% in one week.

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Crest Hollow Country Club

Conversion Rate Optimization (CRO)

The new features we added to optimize search engine rankings and conversion rates for this caterer's Weddings page is driving twice as many leads at a cost-per-lead that's 70% less than before.

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Bethpage Federal Credit Union

"FreeCheckingforLongIsland" Microsite

Big bank checking fees are big news and our digital marketing strategy enabled Bethpage Federal Credit Union to make the most of it, increasing their Bonus Checking account openings 400% in one week.

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Molloy College

Social Media Program

Our turn-key strategy for this private college – complete with student ambassador recruitment, training and a "best practice" manual – is generating a feedback ratio more than twice the national average.

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Orlin & Cohen Orthopedic Group

SEO/CRO Program

Our search engine optimization (SEO) and conversion rate optimization (CRO) strategies for this medical group increased organic search traffic over 158% and online appointment bookings 547% in one year.

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Vaughn College of Aeronautics & Technology

Virtual Tour

This web channel for time-strapped prospects, which uses custom flash programming, video, photography and illustration to highlight the College's campus and surrounding area, is now integral to student recruitment.

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television

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Hudson Valley Federal Credit Union

Television Campaign

Part of our innovative branding strategy for this New York credit union known for their outstanding service, this television campaign transforms the "typical" testimonial into a "story" that's anything but.

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Wartburg

Television Campaign

Depicting those relatable, life-changing moments when you suddenly realize your older loved one needs more than you can give, this campaign positions Wartburg as the integrated provider families trust to find the senior care option that's right for them.

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South Nassau Communities Hospital

Television Campaign

These heart-warming spots bring out the benefits of a high-tech, highly-complicated approach to brain cancer treatment in a highly touching way that works equally as well in print and on radio.

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Provident Bank

Television Campaign

Warm, heartfelt and compelling, this series brings to life what Provident Bank research showed: current customers feel a strong attachment to their banker and prospects want more of that sense of connection that engenders loyalty, confidence and achievement.

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Molloy College

Television Campaign

A distinct departure from traditional, aspirational higher education marketing this campaign for Molloy College’s programs is sure to stand out (in a good way).

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Bethpage Federal Credit Union

Television Campaign

A pack of dogs. A frog in search of its next meal. And the tooth fairy: The TV campaign we developed for Bethpage is designed to make consumers think about banking (and the credit union) in a whole new way.

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radio

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Molloy College

"Top 5 List" Radio Spot

To jump-start enrollment among transfer students, we combined humor with real life student concerns. The spot featured the familiar voice of "David Letterman" (don’t tell anyone, but it wasn’t really him) and a take on his famous "Top Ten List."

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Bethpage Federal Credit Union

Bethpage Federal Credit Union Radio Campaign

Real stories of Bethpage employees’ "above & beyond" service inspired this engaging series of radio spots with the iconic Beth and Paige.

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Touro Law Center

Radio Spot

A "conversation" between two partners serves as all the proof listeners need to bring home our key message: Touro Law Center graduates are ready to hit the ground running – and go the extra mile to get the job done.

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Intrepid Sea, Air & Space Museum

Radio Spot

The newly renovated museum complex needed to turn a variety of target audiences into eager Intrepid visitors. By using visitor testimonials, energizing music, sound effects and a strong call to action, these spots position Intrepid as the "IN" destination.

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Provident Bank

Mrs. P. Radio Campaign

Part of an atypical multi-media campaign, this creative focuses on Mrs. P., the perfect voice to deliver Provident Bank’s message. The 40-something Mrs. P knows how to put herself in "unique" situations – and what she wants in a bank.

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Outdoor

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Intrepid Sea, Air & Space Museum

Outdoor Campaign

Attracting both tourists – and New Yorkers – was key to the reopening of the Intrepid museum complex following its $120 million renovation. Outdoor executions of the "IN" campaign brought our message to the people in a fun, bold – and INcredibly successful way.

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Bethpage Federal Credit Union

Outdoor Campaign

We took our new brand identity – and powerful "You’ll Love Banking Here" tagline – to the streets (literally) with this outdoor execution of our integrated campaign for Bethpage.

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Provident Bank

"Mrs. P." Mall Banner

These sky banners introduced Mrs. P. to our target audience in a big way in malls during a peak shopping period – Thanksgiving to Christmas – near the food courts to maximize exposure.

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American Red Cross

Outdoor Campaign

We took our fun and impactful multi-media campaign that educated Long Island residents about hurricane preparedness – and prompted action – to the streets with bus and railroad shelters in key commuter locations.

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Pinegrove Ranch

Billboard

The outdoor creative we developed as part of our rebranding strategy for Pinegrove captured attention, encouraged people to find out more about the property and was installed where we knew our target audience – families – would be.

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direct mail

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Hudson Valley Federal Credit Union

Direct Mail

Leveraging their key commercial product differentiators, the direct mail we created for this $3.3 billion New York credit union not only generated much-needed awareness, it generated new members, too.

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Alconox

Box Mailer

A follow-up to our successful ad campaign establishing Alconox as the valuable critical cleaning resource, this unique self mailer series enabled us to fine-tune our prospect list to those with the highest potential, who received the final "duck" dimensional package.

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Molloy College

Image Piece

In the super-competitive higher education arena, potential students are inundated with direct mail. This image piece broke through the clutter, drew in the recipients and engaged them as they unfolded each piece to reveal a different Molloy attribute.

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