brand identity

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Intrepid Sea, Air & Space Museum

Operation Slumber Logo

After naming Intrepid’s new overnight program for youths, we created this fun, stylized logo that’s incorporated into all marketing materials.

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Crest Hollow Country Club

Logo

Crisp, clean and elegant, the logo we created for this exclusive country club on Long Island’s North Shore features a stylized font and complementary icon representative of their trademark pool fountains.

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Molloy College

School and Athletics Logo

Athletics is an exciting draw for potential students and one of the most visual and stimulating ways to build a recognizable brand. We created this fun and energetic logo for Molloy College’s NCAA Division II program.

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East End Outdoor

Logo

The logo for this leading supplier of high-end outdoor cooking equipment and furniture combines natural shapes with that of a clean roof line to create a memorable visual that depicts bringing the comforts of indoor living into the great outdoors.

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Barretta Realty Skyline

Logo

With a bold cityscape in a swirl of solid, stable blue, this icon perfectly represents this leading provider of municipal, real estate tax and title research in New York State.

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Rivkin Radler

Logo

One of the Northeast’s largest law firms, this client’s newly renovated stunning and sophisticated headquarters served as this mark’s inspiration, with two juxtaposed vivid red R’s unified into a singular element to signify growth, new beginnings and achievement.

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Sutton Alliance

Logo

This company provides a single-source mortgage title insurance solution through three integrated operating groups, which are represented in this icon’s three colorful arrows combine to build one strong identifier.

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Interactive

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International Concept Management

Website Design & Development

To showcase its incredible aquarium creations, ICM’s website needed to be visually appealing and easy to navigate. Highlighting the development process, the resulting site includes project renderings, summaries and stunning photography.

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Warburg Realty

Website Design

One of Manhattan’s top luxury residential brokers, Warburg needed a user-friendly website to showcase their available properties and new developments to brokers, renters and buyers. Ours is simple to navigate for consumers – and simple to update for our client.

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Provident Bank

Website Design

This site design supports the bank’s brand positioning and presents products and services in a format that’s eye-catching and easy to navigate. The iconic Mrs. P. and cross sell opportunities also take center stage when appropriate.

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Crescendo Designs

Website Design & Development

Using leading-edge web design, the site gives visitors a virtual "tour" of a high-end living space that showcases the product offerings of this home technology designer, programmer and installer in a fun, interactive way.

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J. Tortorella Pools

Website Design & Development

A site that’s as beautiful as the high-end pools this Hamptons company designs and builds, it’s also functional: with content and online tools that meet the needs of existing clients and prospects, as well as architects and designers.

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Print

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Crescendo Designs

Print Ad Campaign

Our "Have You Reached Crescendo?" campaign for this high-end electronics retailer is just suggestive enough to create buzz, generate brand awareness and stimulate store traffic.

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Intrepid Sea, Air & Space Museum

Print Ad Campaign

After a $120 million renovation, Intrepid was ready to reopen and needed a campaign that would position the transformed complex as the new IN destination. The "IN" campaign creative is fun, bold and captures the very essence of the new Intrepid experience.

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J. Tortorella Pools

Print Ad Campaign

This provocative campaign uses sex appeal and luxurious surroundings to capture the attention of their upscale homeowner targets on the east end of Long Island.

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Allied North America

Print Ad Campaign

Focusing on the brokerage’s differentiator – its people – to illustrate their expertise and stand out from the four-color ads that fill the national trades, the campaign was easily adapted to local offices and other business units for a consistent brand look.

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Ruskin, Moscou, Faltischek P.C.

Print Ad Campaign

Strong two-word headlines with unique "start and finish" copy treatment coupled with two colorful, impactful images makes the reader stop and take notice.

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American Red Cross

Print Ad Campaign

Part of a multi-media campaign for the two Long Island chapters, we put a humorous spin on a serious subject to educate residents about hurricane preparedness and prompt action.

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SunStream USA

Print Ad Campaign

The creative we developed for this growing Long Island solar power company is truly "SUNthing" else. With a platform – "Do SUNthing" – that also serves as a powerful call to action, we’ve helped Sunstream grow sales over 200% in the year since launch.

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Municipal Credit Union

"Corporate" Print Ad Campaign

Leveraging the traits of potential members – municipal workers – this corporate campaign portrays MCU as a strong, stable and safe financial institution during a time when the overall banking industry is anything but.

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television

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Molloy College

Television Campaign

With real Molloy students sharing their aspirations for their future success with confidence and conviction, these spots support how the College encourages graduates to "Go Ahead" and make a difference in their own lives – and in the world.

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Provident Bank

"Mrs. P." Television Campaign

Humor makes these spots memorable while driving home the message that the Bank’s service values connect people to life’s opportunities. The commercials also cleverly incorporate graphics to reinforce the Provident Bank brand.

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radio

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Provident Bank

Mrs. P. Radio Campaign

Part of an atypical multi-media campaign, this creative focuses on Mrs. P., the perfect voice to deliver Provident Bank’s message. The 40-something Mrs. P knows how to put herself in "unique" situations – and what she wants in a bank.

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Touro College

Radio Spot

A "conversation" between two partners serves as all the proof listeners need to bring home our key message: Touro Law Center graduates are ready to hit the ground running – and go the extra mile to get the job done.

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Molloy College

"Top 5 List" Radio Spot

To jump-start enrollment among transfer students, we combined humor with real life student concerns. The spot featured the familiar voice of "David Letterman" (don’t tell anyone, but it wasn’t really him) and a take on his famous "Top Ten List."

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Intrepid Sea, Air & Space Museum

Radio Spot

The newly renovated museum complex needed to turn a variety of target audiences into eager Intrepid visitors. By using visitor testimonials, energizing music, sound effects and a strong call to action, these spots position Intrepid as the "IN" destination.

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Outdoor

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Provident Bank

"Mrs. P." Mall Banner

These sky banners introduced Mrs. P. to our target audience in a big way in malls during a peak shopping period – Thanksgiving to Christmas – near the food courts to maximize exposure.

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Intrepid Sea, Air & Space Museum

Outdoor Campaign

Attracting both tourists – and New Yorkers – was key to the reopening of the Intrepid museum complex following its $120 million renovation. Outdoor executions of the "IN" campaign brought our message to the people in a fun, bold – and INcredibly successful way.

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American Red Cross

Outdoor Campaign

We took our fun and impactful multi-media campaign that educated Long Island residents about hurricane preparedness – and prompted action – to the streets with bus and railroad shelters in key commuter locations.

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Pinegrove Ranch

Billboard

The outdoor creative we developed as part of our rebranding strategy for Pinegrove captured attention, encouraged people to find out more about the property and was installed where we knew our target audience – families – would be.

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direct mail

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Alconox

Box Mailer

A follow-up to our successful ad campaign establishing Alconox as the valuable critical cleaning resource, this unique self mailer series enabled us to fine-tune our prospect list to those with the highest potential, who received the final "duck" dimensional package.

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Provident Bank

Slide Mailer

This oversized, interactive direct mail captured the recipient’s attention while quickly communicating the bank’s special offer and key products.

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Molloy College

Image Piece

In the super-competitive higher education arena, potential students are inundated with direct mail. This image piece broke through the clutter, drew in the recipients and engaged them as they unfolded each piece to reveal a different Molloy attribute.

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Gentiva

Direct Mail

This dimensional mailer hand-delivered to three principals at major insurers featured a hand held recorder with a personalized message. The home healthcare provider successfully converted the resulting leads into five accounts with significant revenues.

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